Powered by League
At League, I formed the strategy, designed and built a scalable design system to streamline the creation of member marketing communications for a large roster of customers.
The system not only includes a cohesive set of adjustable email components, templates and customizable themes, but also a robust library of illustrations used both in the platform itself and in marketing materials. This huge library of assets is fully customizable—all while maintaining consistency within a shared design framework.
It empowers our internal teams to build quickly, adapt easily, and deliver personalized, high-quality experiences to both League and its customers at scale.
ROLE: Creative Director, Design Lead
DELIVERABLES: Strategy, Design, Process, Documentation, Systems
Design once, rebrand infinitely. Our living, scalable system means that even if we design bespoke communications for one customer, that same design is immediately available for all customers. This adds further value to our offering moving forward.
86 Spots,
112 Icons,
512 Full Illos
A large, infinitely reskinnable library of illustration assets—full illustrations, spots and icons that continues to grow.
One system, every brand requirement.
Components and templates built with variation in mind—custom branding, image-types and typography requirements are accomodated.
Don’t want to use our illustration library? No prob. Like our illustrations, but have more specific content needs? We got you there too.