Taylor Shute

Star Touch Ad Campaign

Art Direction and design for the Fall 2016 Toronto Star Touch ad campaign. The goal was to play on the strengths of The Toronto Star, which are the exclusive stories and content that are unique to it: Investigations, opinions, city coverage, etc. The campaign was nominated for a 2016 INMA award.

Results for this campaign

Daily Users: up 20% vs pre-campaign period.

Weekly Users: up 10% vs pre-campaign period.

Monthly users up 17% vs pre-campaign period.

Monthly retention up 6% for iOS devices vs pre-campaign period

Monthly retention up 7% for Android devices vs pre-campaign period

Downloads up 17% during campaign period.

Ltd. Supply

Logo design, art direction and photography for a homebrewing and craft beer brand/blog/social media presence.

Toronto Star Canada 150

Ten images to coincide with ten myths about Canada. For The Toronto Star's website, social and digital platforms.

Society of Beer Drinking Ladies

I was commissioned by this group of women to help launch a visual identity for their hugely successful event series for craft-beer loving women. I designed their main logo, and provided art direction and photography for images to be used across their social media and advertising.

Hiding Vinyl

Album cover design, packaging, video production, social content and product photography for SQE Records vinyl release of Tearjerker's Hiding EP.

Tearjerker - Hiding (Album Teaser)

Direction, video and editing for social teaser video ahead of the release of Tearjerker's vinyl album on SQE records.

Cottage Life Interactive Digital Edition

Cottage Life Interactive Digital Edition

At Cottage Life I spearheaded the design and creation of the company's very first fully interactive digital edition for tablets.

The edition went on to win two Golds at the Canadian Online Publishing Awards (COPA): Best Digital Publication and The Best of Canada Digital Solution.

I was involved from the very beginning in creating the overall design for both print and digital, all the way to bringing the magazine to life with full interactivity and animation.

Section openers were commissioned to illustrator Ray Fenwick, and then brought to life with animation by myself.

Maclean's 007 Special Publication

Bad Times Brewing

Logo design for homebrewing and craft beer lifestyle brand, Bad Times.

Hiding Cassette

Cassette tape packaging and photography for Tearjerker's Hiding with Friends EP.

Hiding With Friends - Special Edition Cassette Tape

Cassette tape packaging for Tearjerker's Hiding EP

For this packaging that I designed, myself and the band wanted to create something that had a very handmade feel. Not only did it have this feeling, but it literally was hand-stamped, hand-wrapped and hand-tied to order.