Telling League’s Story
To mark League’s 10-year milestone, I directed a short video featuring founder and CEO Mike Serbinis.
The goal was to strike the right tone: cinematic but approachable, polished but personal. We wanted something that reflected how far the brand had come—while making its mission and backstory feel clear, human, and compelling.
Working closely with a professional crew, I led creative direction across scripting, location, lighting, framing, and post-production.
ROLE: Creative Director
DUTIES: Strategy, on-set art direction, location sourcing, overall creative direction
DELIVERABLES: Video Interview, Website redesign
Our Story
League.com
To reflect League’s story and vision further, we also took on a website homepage redesign.
This involved an (ongoing) overhaul of site styles, UI and UX patterns, visual assets and messaging.
Working with my team, we began to employ a design-system approach at this time, to ensure we were consolidating style, re-using designs and patterns effectively and keeping things overall more consistent than they were previously.
We worked closely with product and marketing teams to ensure we were conveying League’s story and the platform’s functionality accurately.
