League Inc.

When I joined League, the visual language was fragmented, and workflows were not well defined. My first priority was to understand what was working, articulate why, and build the infrastructure that would let the team move with more speed and confidence.

What followed was a sustained body of work across nearly every surface the brand occupied.

I led creative direction for multiple website refreshes, as the product and positioning evolved. I built out and refined the design system that governed marketing output, creating shared libraries, templates, and guardrails that reduced production friction without flattening creative quality.

Day-to-day, managing a creative team inside a fast-moving health tech company meant staying close to the business, understanding the roadmap, and how to resource and capacity-plan accordingly. But most importantly, it meant mentoring a crew of designers, giving them clarity and direction, room to do what they do best, and support when needed.

I conceptualized the creative vision for multiple internal and external events, like Connect and Ignite. And maintained a robust design toolkit to service the product content and engagement needs for all of League's Powered by League customers.

I worked directly with marketing, product, and executive stakeholders to align creative output with business priorities, which meant a lot of translating between what leadership wanted to say and what the audience actually needed to hear.

The work here represents the general current of that output: the brand as it lived and breathed across the years.