League
Leading in-house brand design across a wide range of touch-points: B2B marketing, web design, external events, email marketing, executive presentations, and day-to-day operations.
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As Creative Director at League, I led Brand Design across marketing, web, customer communications, events, video, executive storytelling, and creative operations. I set direction while staying deeply hands-on—developing concepts, designing key work, directing designers and partners, and building the systems that helped the brand scale.
That included expanding League’s User Engagement Design System, reducing comparable work from 60+ hours to under 20; integrating Highmark’s rebrand into that system, improving design efficiency by more than 400%; and leading a brand typeface transition that saved upwards of $75,000 annually.
I also led and contributed to major brand initiatives including League AI, Connect, Ignite, Power-Up, League.com, and a range of campaign and executive work.
The work opening this case study is a self-initiated brand exploration created after my time at League, imagining where I would have taken the brand next. It was not commissioned or launched by League.
The work that follows highlights selected initiatives I created, led, or directed during my tenure.
For a closer look at specific projects at League, explore case studies for League Connect, Ignite, Connect Croquet Club, and Powered by League.
