Connect Croquet Club

It was briefed as "apply the standard look and feel of League Connect to our offsite croquet event." I proposed we instead lean into differentiating it, and brand it as it's own self-contained world within the event.

I set out to design something that felt like it had always existed. Something that would not feel out of place on location at the West Palm Beach Croquet Club.

I also wanted to create a mini ecosystem of design, that included a variety of expressions of the main title—as opposed to just a single consistent logo. Again, playing into the idea that perhaps this was a croquet club that had been around for years, or decades.

The branding manifested physically through signage on site, enamel pins and hats that were gifted to attendees (the hats proved very popular!) as well as napkins, coasters and bar ware.