Ontario Dental Association
2019 Website Redesign
Going into the redesign project for ODA’s website, the primary objective was to make important information quicker and easier to find. We also needed to optimize the website for mobile and desktop and ensure the site was speedy and focused.
To achieve this, we set out to:
Reduce clutter, both through visual design and better content organization.
Reduce the use of stock imagery that provided no value to the user, and only increased loading times.
Provide a clearer delineation between public and member-only content.
The old ODA website, prior to the 2019 redesign.
Redesigned Homepage hero area
A log in screen
Filterable events listing
For a website where superfluous images would provide little value, super simple CTAs were important to include in the overall very minimal and lean redesign.
Mobile efficiency was important, especially given that previous iterations of the ODA website were not optimized for mobile whatsoever.