League / 10 Year Book
To mark League’s 10th anniversary, its CEO wrote ten personal essays—one for each year of the company’s history—reflecting on everything that shaped League along the way.
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As Creative Director, I led the design of Stories From the First Ten, working closely with my team to turn a decade of reflection into a richly designed hardcover book. Each chapter pairs Michael’s writing with archival photography, product milestones, data, and artifacts from League’s history—from early pitch decks and first-office photos to launches, events, and moments behind the scenes.
I directed the book’s overall visual approach, editorial system, pacing, and physical expression, while collaborating with my designers on the layouts and execution throughout. That extended all the way to the production details, including the cover typography, finishes, and fabric chosen for the hardcover. The finished book became a lasting piece of League history, shared with founders, investors, former colleagues, and others who helped build the company from the beginning.
