Overview
Moffitt Cancer Center
Design Systems
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Brand Design
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Web Design
2019
For patients and families navigating a cancer diagnosis, finding the right information should feel as straightforward and reassuring as possible. Moffitt's website needed to make complex information more accessible while reflecting the expertise and credibility of a leading cancer centre.
I developed a new digital visual identity for Moffitt, balancing warmth and humanity with clinical credibility. A softer colour palette, rounded forms, and thoughtful photography brought a more approachable character to the experience, while confident typography, clear hierarchy, and structured layouts reinforced clarity and trust.
I extended this visual language into a comprehensive, mobile-first website redesign, creating an accessible system of reusable components and flexible page templates.
The result is a cohesive digital experience designed to help patients and families find what they need, while giving Moffitt's content team the tools to maintain a consistent brand presence as the website evolves.
