Overview
League
Brand Design
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Creative Direction
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Event Identity
2025-2026
League Connect brings together 100 influential leaders from healthcare and technology for an intimate, multi-day event focused on transforming the healthcare consumer experience.
As Creative Director, I conceived and pitched the overarching creative direction, establishing a distinct visual language through foundational design principles, graphic motifs, typography, and an expressive look and feel. Building on League's existing identity, the approach gave Connect its own recognizable character while remaining connected to the broader brand.
I led a team of designers in bringing this vision to life, while remaining hands-on in the creative work myself. Together, we developed a comprehensive suite of event materials spanning hundreds of presentation slides, video and motion graphics, environmental signage, email campaigns, a dedicated website, social content, and more.
The result was a cohesive, immersive visual experience, with every touchpoint contributing to a unified creative vision throughout the event.
